Wieselburger PLOFF Campaign

For Wieselburger’s national „PLOFF“ campaign, I developed the core visual language, bridging traditional illustration with modern brand communication.

Print & Point of Sale The project began with creating the detailed, blue-ink style illustrations for the campaign’s three main poster subjects, focusing on the themes of „Summer“, „After-Work“, and the „Reusable Bottle“. From this foundation, the scope expanded into a modular system of 25 distinct motifs. These illustrations were deployed across various retail touchpoints, including branded coolers and POS displays.

TV & Cinema Spot To emphasize the campaign’s handcrafted approach, the project included a TV and cinema commercial focusing on the creative process. I was featured on camera in an over-the-shoulder shot, demonstrating the actual drafting of the illustrations.